Outside is where we live our best lives. It liberates us, challenges us, revives us, and surprises us. It was this belief that drives us to help more people get out there. And it’s why as a B Corp, we want to use business to have positive effects on the environment. We are constantly improving all parts of our business and supply chain to reach our aspirational sustainability goals.
BEST FOR THE PLANET
This pillar sees a big shift towards circularity principles.
Our goal is to have 100% of our products designed, developed and manufactured using elements of circularity principles.
The Ellen MacArthur Foundation describes the three principles of a circular economy as:
- Designing out waste and pollution
- Keeping products and materials in use
- Regenerating natural systems
Our waste and carbon footprint is another part of our impact on the planet. Our aspirational goal for 2025 is to have zero environmental harm from our business operations. To get there, we’ll need to become carbon zero, operate zero-waste facilities and look at how we can remove waste from our supply chains.
BEST FOR THE WORLD IN PRACTICE
In 2019, as part of our goal to use our business as a force for good, we became a certified B Corp. This means we are legally required to consider the impact of our decisions on our workers, customers, suppliers, community and the environment.
Our five-year goal is to become a leading Certified B Corp by lifting our assessment score from 83 points to more than 120.
Read more about our role as a Certified B Corp.
A sustainability governance structure will provide clear performance accountability for all of our sustainability and community impact strategies, while the Board of Directors and senior management will have training and accountability for sustainability performance.
For the whole organisation to shift to circular principles, we’ll need to clearly define what our own circularity principles are across the organisation. From there we’ll be able to experiment with internal business models that drive circular economy solutions.
Check out our annual sustainability report.
